Continuing this discussion of mainstreaming, I’m in 7/11 this morning and they have a new energy drink called “Inked”. It’s got a faux-tribal border, a “rock” font, and a neo-Japanese wave in the middle, and the flavor is called “Razzle Dazzle” — could there be a more embarrassing name? It’s as if they’re making fun of you for buying it. I’m reminded of the scene in Family Guy where Lois is running for mayor, and realizes that just by saying “9-11″ and “Jesus” and “terrorists” Giuliani-style, all of a suddenly the crowd starts cheering and buys whatever she’s saying… What, are tattoo fans so gullible that they’ll buy an energy drink just because it says “cool razzle dazzle tatties” on it?*
* Yes, I bought it. It tastes like a sort of watered down “Tahiti Treat”.
Comments
134 responses to “Marketing With Tattoos”
hahaha
hahaha
Why does the TV say Feb 7, 2003? Is this some sort of time-travel tattoo blogpost?
Why does the TV say Feb 7, 2003? Is this some sort of time-travel tattoo blogpost?
I swear to god the TV says 2003.
I swear to god the TV says 2003.
#21… Hahahaha… that is amazing!!!
#21… Hahahaha… that is amazing!!!
correction #22
correction #22
#22 energy drinks never age well anyway…
#22 energy drinks never age well anyway…
Energy drinks seem to be the new perfume of marketing. It’s understandable in a way. They’re roughly the same (lots of sugars, some caffeine and a few amino acids), they don’t taste especially good (which isn’t their function anyway) and even if they did you can’t really “show” that they taste good (they’ll look the same as any beverage). You can argue yours is better at energizing, but most users aren’t going to believe you. So how do you sell sugar with caffeine and a few supplements for two bucks a pop (which would buy a lot more of all in the pharmacy isle and the baking isle)? Same as regular pop – hype – but the ante is higher with the higher markup. Therefore you have no choice but to go whole hog and also leave shame at home before coming to work.
Energy drinks seem to be the new perfume of marketing. It’s understandable in a way. They’re roughly the same (lots of sugars, some caffeine and a few amino acids), they don’t taste especially good (which isn’t their function anyway) and even if they did you can’t really “show” that they taste good (they’ll look the same as any beverage). You can argue yours is better at energizing, but most users aren’t going to believe you. So how do you sell sugar with caffeine and a few supplements for two bucks a pop (which would buy a lot more of all in the pharmacy isle and the baking isle)? Same as regular pop – hype – but the ante is higher with the higher markup. Therefore you have no choice but to go whole hog and also leave shame at home before coming to work.
Speaking of the whole mainstream/advertising thing, last week when I was getting my taxes done at a local H&R block they had large poster sized ads on the wall. On one of these ads had a girl with a lip ring. I couldn’t help but think of modblog when I saw it.
Speaking of the whole mainstream/advertising thing, last week when I was getting my taxes done at a local H&R block they had large poster sized ads on the wall. On one of these ads had a girl with a lip ring. I couldn’t help but think of modblog when I saw it.
I wonder if the back of the can has text describing the meaning behind all of the can’s various “tats”
I wonder if the back of the can has text describing the meaning behind all of the can’s various “tats”
I’m so gullible I’ll buy an energy drink just because it says “Energy” on it. Sobe No Fear has crack in it, I swear. I can’t stop drinking them. And they are delicious, in my opinion.
I’m so gullible I’ll buy an energy drink just because it says “Energy” on it. Sobe No Fear has crack in it, I swear. I can’t stop drinking them. And they are delicious, in my opinion.
Things like this make me glad I really did change my major in college..I love graphic design, but I hate marketing..I was told I’d be good in the industry, but it’s too subliminal and too much time inside..I’m already modified visibly, but that’s not stopping me from going into environmental sciences, which is what I wanted to do in the first place..Being outside gives me a reason to be creative in the first place..I’ve got one leg with nothing on it yet, and it’s being saved for a marine biology inspired theme..Abyssal creatures are fun to draw and would be awesome in a tattoo on me. I should include Marlin from Finding Nemo exploding in the abyss, because that’s what would really happen. [I laugh at the people who really were inspired by that movie to study the ocean, cuz they really think it’s true in alot of it..It was inaccurate on purpose!!]
Things like this make me glad I really did change my major in college..I love graphic design, but I hate marketing..I was told I’d be good in the industry, but it’s too subliminal and too much time inside..I’m already modified visibly, but that’s not stopping me from going into environmental sciences, which is what I wanted to do in the first place..Being outside gives me a reason to be creative in the first place..I’ve got one leg with nothing on it yet, and it’s being saved for a marine biology inspired theme..Abyssal creatures are fun to draw and would be awesome in a tattoo on me. I should include Marlin from Finding Nemo exploding in the abyss, because that’s what would really happen. [I laugh at the people who really were inspired by that movie to study the ocean, cuz they really think it’s true in alot of it..It was inaccurate on purpose!!]
As Orange-Film-Funding guy might say; This Razzle-Dazzles my Fantazmagazzle…..
I don’t get the drink though. The tribal part and the wave, OK. But why call it Inked?!
As Orange-Film-Funding guy might say; This Razzle-Dazzles my Fantazmagazzle…..
I don’t get the drink though. The tribal part and the wave, OK. But why call it Inked?!
I keep thinking of Dr. Seuss, from One Fish Two Fish, Red Fish Blue Fish:
This one, I think
Is called a Yink
It likes to drink and drink and drink
The thing it likes to drink is Inked
The Inked it likes to drink is pink
It likes to wink and drink pink Inked
I keep thinking of Dr. Seuss, from One Fish Two Fish, Red Fish Blue Fish:
This one, I think
Is called a Yink
It likes to drink and drink and drink
The thing it likes to drink is Inked
The Inked it likes to drink is pink
It likes to wink and drink pink Inked
Bawls FTW
Bawls FTW
I pretty much adore this post.
I pretty much adore this post.
haha my favorite is the “maori” one haha hell, i bought em cuz they were cheap and buy one get one. i usually ignore labels(especially ingrediants, they confuse me)
haha my favorite is the “maori” one haha hell, i bought em cuz they were cheap and buy one get one. i usually ignore labels(especially ingrediants, they confuse me)
BOOOOO CORPRATE AMERICA!!!!
BOOOOO CORPRATE AMERICA!!!!
Hahahahaha. I’ve seen that drink awhile ago. Yeah I tried it too. I did not like it. I’m a Sobe Adrenaline Rush grrrl. Or Amped. Yeah 🙂
Hahahahaha. I’ve seen that drink awhile ago. Yeah I tried it too. I did not like it. I’m a Sobe Adrenaline Rush grrrl. Or Amped. Yeah 🙂
I would imagine the target demographics would not be “people with tattoos”, but “people with _flash_ tattoos”. (And by which I mean to discriminate with a vile vitrolic attitude between the custom work of a small tattoo parlour artisan and the generic flash stamp of a shopping center store that happens to perform something akin to tattooing on even days.) The drink manufacturer might not know the difference, but of course we do.
I would imagine the target demographics would not be “people with tattoos”, but “people with _flash_ tattoos”. (And by which I mean to discriminate with a vile vitrolic attitude between the custom work of a small tattoo parlour artisan and the generic flash stamp of a shopping center store that happens to perform something akin to tattooing on even days.) The drink manufacturer might not know the difference, but of course we do.
ISNT IT CALLED TAHITIAN TREAT???
ISNT IT CALLED TAHITIAN TREAT???
#8 – Where I come from, Relentless is know as ‘Greebo Juice’ ;D
And the wave bit looks OK…
The rest… not so sure…
#8 – Where I come from, Relentless is know as ‘Greebo Juice’ ;D
And the wave bit looks OK…
The rest… not so sure…
hey im not sure but didnt this go up has a post a while back ago ? ( i could be loosing it )
hey im not sure but didnt this go up has a post a while back ago ? ( i could be loosing it )
Tahiti Treat! OMG I used to buy that along with O’Ryan’s chips when I was younger. How I miss these!
Tahiti Treat! OMG I used to buy that along with O’Ryan’s chips when I was younger. How I miss these!
Mr.C: I live in Canada and I distinctly remember it being called Tahiti Treat…so Tahitian Treat may have been the US name, but I could be wrong.
Mr.C: I live in Canada and I distinctly remember it being called Tahiti Treat…so Tahitian Treat may have been the US name, but I could be wrong.
I bought this like 3 months ago because it was buy one get one.. and still cheap..
It was disgusting.. so I didn’t drink the free one and bought my beloved Rockstar instead 🙂
I bought this like 3 months ago because it was buy one get one.. and still cheap..
It was disgusting.. so I didn’t drink the free one and bought my beloved Rockstar instead 🙂