Continuing this discussion of mainstreaming, I’m in 7/11 this morning and they have a new energy drink called “Inked”. It’s got a faux-tribal border, a “rock” font, and a neo-Japanese wave in the middle, and the flavor is called “Razzle Dazzle” — could there be a more embarrassing name? It’s as if they’re making fun of you for buying it. I’m reminded of the scene in Family Guy where Lois is running for mayor, and realizes that just by saying “9-11″ and “Jesus” and “terrorists” Giuliani-style, all of a suddenly the crowd starts cheering and buys whatever she’s saying… What, are tattoo fans so gullible that they’ll buy an energy drink just because it says “cool razzle dazzle tatties” on it?*
* Yes, I bought it. It tastes like a sort of watered down “Tahiti Treat”.
Comments
134 responses to “Marketing With Tattoos”
Hey, Shannon. Which email account should we contact you on?
Hey, Shannon. Which email account should we contact you on?
Haha my partner works for a company who designs concepts like this. They made one directed at tennis players not long ago here in italy called Raquette. And just because the country was experiencing a 6 month tennis fever they sold huge amounts, as the trend has died so has the product.
Maybe if the miami ink phase dies this drink will to lol!
Haha my partner works for a company who designs concepts like this. They made one directed at tennis players not long ago here in italy called Raquette. And just because the country was experiencing a 6 month tennis fever they sold huge amounts, as the trend has died so has the product.
Maybe if the miami ink phase dies this drink will to lol!
It’s funny because there is an energy drink in Australia called “mother” and some of the advertising material for that would look great as a tattoo..
evil vines flowers and venus fly traps and birds being eaten.
That drink however is hilarious, especially the flavour.
It’s funny because there is an energy drink in Australia called “mother” and some of the advertising material for that would look great as a tattoo..
evil vines flowers and venus fly traps and birds being eaten.
That drink however is hilarious, especially the flavour.
Must… drink… Inked…
Must… drink… Inked…
Don’t care to try it, since i dont buy energy drinks. HOWEVER! Dude you got some nice looking nails….Do you have them done or what? im just sayin’….
SpeedoApe
Don’t care to try it, since i dont buy energy drinks. HOWEVER! Dude you got some nice looking nails….Do you have them done or what? im just sayin’….
SpeedoApe
on one hand, i don’t *want* to buy this because it’ll just lend credence to their silly marketing campaign.. but tahiti treat was delicious.. decisions, decisions.
on one hand, i don’t *want* to buy this because it’ll just lend credence to their silly marketing campaign.. but tahiti treat was delicious.. decisions, decisions.
that can has some hella sick tats.
that can has some hella sick tats.
haha it reminds me of relentless a little (http://www.comunitazione.it/img/1840/coca-cola-relentless-energy-drink..jpg)
everytime I see it it just makes me think of a gothic tattoo
haha it reminds me of relentless a little (http://www.comunitazione.it/img/1840/coca-cola-relentless-energy-drink..jpg)
everytime I see it it just makes me think of a gothic tattoo
Kenevin – My email is [email protected]
Kenevin – My email is [email protected]
…You do have really nice nails. I’d never spotted that before.
We’ve got something similar over here called Relentless, which has ruined my planned first tattoo – They’ve started putting a bit from Childe Harold’s Pilgrimage [But I have lived, and have not lived in vain; My mind may lose its force, my blood its fire; And my frame perish even in conquering pain; But there is that within me which shall tire Torture and Time, and breathe when I expire.] on the cans – Something which I’ve wanted to get inked since I was fourteen and first read it in school.
Damned marketing buffs. Then again, the stuff tastes like sweeties and does its job well, so I can’t begrudge them.
…You do have really nice nails. I’d never spotted that before.
We’ve got something similar over here called Relentless, which has ruined my planned first tattoo – They’ve started putting a bit from Childe Harold’s Pilgrimage [But I have lived, and have not lived in vain; My mind may lose its force, my blood its fire; And my frame perish even in conquering pain; But there is that within me which shall tire Torture and Time, and breathe when I expire.] on the cans – Something which I’ve wanted to get inked since I was fourteen and first read it in school.
Damned marketing buffs. Then again, the stuff tastes like sweeties and does its job well, so I can’t begrudge them.
this showed up at my 7-11 about 6 months ago. along with an oversized, glossy madison ave looking tattoo mag by the same name.
myself, i’ve always preferred bawls ( http://www.bawls.com/ ) who, strangely enough, now seem to be selling paintball gear with their name all over it.
this showed up at my 7-11 about 6 months ago. along with an oversized, glossy madison ave looking tattoo mag by the same name.
myself, i’ve always preferred bawls ( http://www.bawls.com/ ) who, strangely enough, now seem to be selling paintball gear with their name all over it.
I forgot to mention – they’ve got Bud Light mixed with clamato a couple doors down from the Inked.
Just… strange, the things you find at 7-11
I forgot to mention – they’ve got Bud Light mixed with clamato a couple doors down from the Inked.
Just… strange, the things you find at 7-11
Mm.. Tahiti Treat. is that still around?
Mm.. Tahiti Treat. is that still around?
Does it say “CHIKAAA” under the wave? wtf is that?
Does it say “CHIKAAA” under the wave? wtf is that?
Everything sort of fits into a certain “Hardcore” niche there – the font, the name, the tribal tattoo designs, the wave – but razzle dazzle? Just where does that fit in?
Everything sort of fits into a certain “Hardcore” niche there – the font, the name, the tribal tattoo designs, the wave – but razzle dazzle? Just where does that fit in?
14: I think it’s “Chikara” as in the Japanese word.
http://en.wikipedia.org/wiki/Chikara
It could also mean that they are being sponsored by Chikara Pro Wrestling ^^
14: I think it’s “Chikara” as in the Japanese word.
http://en.wikipedia.org/wiki/Chikara
It could also mean that they are being sponsored by Chikara Pro Wrestling ^^
Donald Rumsfeld presents Inked “Razzle Dazzle” – the drink that tastes like watered-down Tahiti Treat.
Do they still sell Tahiti Treat? I used to love that as a kid but I haven’t seen it around in almost a decade.
Donald Rumsfeld presents Inked “Razzle Dazzle” – the drink that tastes like watered-down Tahiti Treat.
Do they still sell Tahiti Treat? I used to love that as a kid but I haven’t seen it around in almost a decade.
Shannon, it’s kind of funny thst you not only bought it, but are now giving them free press in the biggest forum of their target market. Score one for them I guess.
#11, you just admitted to preferring the taste of bawls…..
Shannon, it’s kind of funny thst you not only bought it, but are now giving them free press in the biggest forum of their target market. Score one for them I guess.
#11, you just admitted to preferring the taste of bawls…..
ahh yes…”chikara”..the Japanese word meaning power, capability, or influence….that make much more sense…i need glasses….they should have just put the “strength” kanji on there, that really would have appealed to the tattoo “mainstream”
ahh yes…”chikara”..the Japanese word meaning power, capability, or influence….that make much more sense…i need glasses….they should have just put the “strength” kanji on there, that really would have appealed to the tattoo “mainstream”
Damn you Arch-Typical – you made my comment before me!!!!
Does the lame factor of this product say more about the marketing people or the target audience, though?
Damn you Arch-Typical – you made my comment before me!!!!
Does the lame factor of this product say more about the marketing people or the target audience, though?
@ #20: Depends on how well it sells…
@ #20: Depends on how well it sells…
yah but whats the can going to think when its older?
yah but whats the can going to think when its older?
haha we call my chemistry teacher Razzle Dazzle
is this stuff available in the US?
haha we call my chemistry teacher Razzle Dazzle
is this stuff available in the US?
I drink arizona green tea. It has some pretty traditional looking japanese trees on it and I thought to myself, that almost looks like a tattoo! I must buy it! Man, considering how cool that can looks, it must be good! I have to get my tattooed hands on some of that! Cheers to you megacorp inc. for peddling anything you can to try to make a buck off a part of society you bitch about at home! I think ill get all buzzed up on this tatt-a-licious drink and go to my local beauty parlour and get some gun piercings! then im going to superstore usa cuz they sell real body jewelry in high quality 316l. I know that means super good quality!
By now I hope you picked up on the sarcasm in this little rant.
I drink arizona green tea. It has some pretty traditional looking japanese trees on it and I thought to myself, that almost looks like a tattoo! I must buy it! Man, considering how cool that can looks, it must be good! I have to get my tattooed hands on some of that! Cheers to you megacorp inc. for peddling anything you can to try to make a buck off a part of society you bitch about at home! I think ill get all buzzed up on this tatt-a-licious drink and go to my local beauty parlour and get some gun piercings! then im going to superstore usa cuz they sell real body jewelry in high quality 316l. I know that means super good quality!
By now I hope you picked up on the sarcasm in this little rant.
“RAZZLE DAZZLE TATTIES”!!!!!!! LMFAO!!!!!
“RAZZLE DAZZLE TATTIES”!!!!!!! LMFAO!!!!!