A black-and-white photo of a person mid-air in a Superman-style body suspension pose, supported by multiple hooks in their back and legs, smiling joyfully toward the camera. They are suspended horizontally in a large indoor space with high ceilings and visible rigging. A group of onlookers—some seated, some standing—watch with expressions of admiration, amusement, and support. The atmosphere is lively and communal, capturing a moment of shared experience and transformation.

Body Modification in Italian Advertising

My friend Stella in Switzerland found this advertising postcard in Italy, which reads “Ora puoi farti vedere da tutti” — “Now you can show yourself to everybody”. Now, it’s not that uncommon to see advertising with tattoos in it of course, so what I’m really loving is that it’s got a gay bear spin on it!

stella-ad.jpg

Comments

42 responses to “Body Modification in Italian Advertising”

  1. Archetype Avatar

    i dont get it, but otherwise his body tattoo is lovely.

  2. Archetype Avatar

    i dont get it, but otherwise his body tattoo is lovely.

  3. Archetype Avatar

    i dont get it, but otherwise his body tattoo is lovely.

  4. shiza Avatar

    from what ive heard about the bear scene i would say he is more of a big otter. or do they have wolves i dont remember but there’s one for a semi big guy thats not hairy all over.

  5. shiza Avatar

    from what ive heard about the bear scene i would say he is more of a big otter. or do they have wolves i dont remember but there’s one for a semi big guy thats not hairy all over.

  6. shiza Avatar

    from what ive heard about the bear scene i would say he is more of a big otter. or do they have wolves i dont remember but there’s one for a semi big guy thats not hairy all over.

  7. Dylan Avatar

    very classy!

  8. Dylan Avatar

    very classy!

  9. Dylan Avatar

    very classy!

  10. Giles Avatar

    More tea vicar ?

  11. Giles Avatar

    More tea vicar ?

  12. Giles Avatar

    More tea vicar ?

  13. theokie Avatar
    theokie

    I believe most guys would call him a Behr, for a hairless bear, but its really not used that often

  14. theokie Avatar
    theokie

    I believe most guys would call him a Behr, for a hairless bear, but its really not used that often

  15. theokie Avatar
    theokie

    I believe most guys would call him a Behr, for a hairless bear, but its really not used that often

  16. Nika Avatar
    Nika

    I love it! Big ol’ modded bear…with a teacup. Being very proper and sticking his pinky out, of course. ^_^

  17. Nika Avatar
    Nika

    I love it! Big ol’ modded bear…with a teacup. Being very proper and sticking his pinky out, of course. ^_^

  18. Nika Avatar
    Nika

    I love it! Big ol’ modded bear…with a teacup. Being very proper and sticking his pinky out, of course. ^_^

  19. PirateNwmn Avatar
    PirateNwmn

    I saw a Nabisco cracker ad in the People magazine a few weeks ago, and the lady had stretched ear lobes. They weren’t giant, maybe a 4 or 2 gauge, but it made me smile none the less.

  20. PirateNwmn Avatar
    PirateNwmn

    I saw a Nabisco cracker ad in the People magazine a few weeks ago, and the lady had stretched ear lobes. They weren’t giant, maybe a 4 or 2 gauge, but it made me smile none the less.

  21. PirateNwmn Avatar
    PirateNwmn

    I saw a Nabisco cracker ad in the People magazine a few weeks ago, and the lady had stretched ear lobes. They weren’t giant, maybe a 4 or 2 gauge, but it made me smile none the less.

  22. Xenobiologista Avatar

    Guess it’s just that I only speak English and Asian languages, but Italian words always sound humorous to me. “farti”, “tutti”…Or maybe it’s the association with tutti-frutti-flavoured ice cream.

  23. Xenobiologista Avatar

    Guess it’s just that I only speak English and Asian languages, but Italian words always sound humorous to me. “farti”, “tutti”…Or maybe it’s the association with tutti-frutti-flavoured ice cream.

  24. Xenobiologista Avatar

    Guess it’s just that I only speak English and Asian languages, but Italian words always sound humorous to me. “farti”, “tutti”…Or maybe it’s the association with tutti-frutti-flavoured ice cream.

  25. scotsjerry Avatar
    scotsjerry

    Good to see Barry (Hogarth, Happy Sailor Tattoo, Stratford, London) being as happy with tea as his tattoos. It’s as well there was some white on the teacup – it virtually blended in with the rest of the artwork!

  26. scotsjerry Avatar
    scotsjerry

    Good to see Barry (Hogarth, Happy Sailor Tattoo, Stratford, London) being as happy with tea as his tattoos. It’s as well there was some white on the teacup – it virtually blended in with the rest of the artwork!

  27. scotsjerry Avatar
    scotsjerry

    Good to see Barry (Hogarth, Happy Sailor Tattoo, Stratford, London) being as happy with tea as his tattoos. It’s as well there was some white on the teacup – it virtually blended in with the rest of the artwork!

  28. grundstuck Avatar

    Lol it was a publicity on a free journal here in italy (well,at least i saw it on that journals) and i was like wow when i first saw it in the morning on the train 😛

    @xenobiologista: i can understand what you say,though i don’t think all the words are humorous.
    By the way your nick ‘biologista’ is an italian word wich means biologist..what was supposed to be? 🙂

  29. grundstuck Avatar

    Lol it was a publicity on a free journal here in italy (well,at least i saw it on that journals) and i was like wow when i first saw it in the morning on the train 😛

    @xenobiologista: i can understand what you say,though i don’t think all the words are humorous.
    By the way your nick ‘biologista’ is an italian word wich means biologist..what was supposed to be? 🙂

  30. grundstuck Avatar

    Lol it was a publicity on a free journal here in italy (well,at least i saw it on that journals) and i was like wow when i first saw it in the morning on the train 😛

    @xenobiologista: i can understand what you say,though i don’t think all the words are humorous.
    By the way your nick ‘biologista’ is an italian word wich means biologist..what was supposed to be? 🙂

  31. if6was9 Avatar
    if6was9

    Grundstruck, it appears we have another miss pixie dust or whatever her name was here. aka troll.

    If we ignore xenobiologista, maybe it will stop. 🙂

  32. if6was9 Avatar
    if6was9

    Grundstruck, it appears we have another miss pixie dust or whatever her name was here. aka troll.

    If we ignore xenobiologista, maybe it will stop. 🙂

  33. if6was9 Avatar
    if6was9

    Grundstruck, it appears we have another miss pixie dust or whatever her name was here. aka troll.

    If we ignore xenobiologista, maybe it will stop. 🙂

  34. grundstuck Avatar

    i didn’t know about that troll thing -.-
    well ok 🙂

  35. grundstuck Avatar

    i didn’t know about that troll thing -.-
    well ok 🙂

  36. grundstuck Avatar

    i didn’t know about that troll thing -.-
    well ok 🙂

  37. ninnallegra Avatar

    I have that card on my wall already 🙂

    and: “biologista” is not “biologist”; biologist is biologo.

  38. ninnallegra Avatar

    I have that card on my wall already 🙂

    and: “biologista” is not “biologist”; biologist is biologo.

  39. ninnallegra Avatar

    I have that card on my wall already 🙂

    and: “biologista” is not “biologist”; biologist is biologo.

  40. punkelvse Avatar

    My new desktop picture!!!
    I love heavy moded men, with beards. I like this man 😀

  41. punkelvse Avatar

    My new desktop picture!!!
    I love heavy moded men, with beards. I like this man 😀

  42. punkelvse Avatar

    My new desktop picture!!!
    I love heavy moded men, with beards. I like this man 😀

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