A black-and-white photo of a person mid-air in a Superman-style body suspension pose, supported by multiple hooks in their back and legs, smiling joyfully toward the camera. They are suspended horizontally in a large indoor space with high ceilings and visible rigging. A group of onlookers—some seated, some standing—watch with expressions of admiration, amusement, and support. The atmosphere is lively and communal, capturing a moment of shared experience and transformation.

“Just do it”

Vega sends in this crazy big Nike Swoosh Backpiece by Ozzie Perez at Body Graphics in Philadelphia, PA. Since Nike isn’t an online casino, I’m guessing this wasn’t a paid advertisement either — I wonder in these cases (because you see giant “product placements” every once in a while — and I don’t just mean beer stuff) what profound experience cemented the corporation into their lives!

Comments

73 responses to ““Just do it””

  1. Jay Avatar

    No different than a BME tattoo really folks. At the end of the day both are a brand with their own business/social interest. If Nike has been an important part of this guys life than he has every right to have this tattoo and not explain to anyone.

    At least this means more to him than any of those GoldenPalace.com suckers.

  2. elixir Avatar

    maybe now i really should get down to that L.A.Gear sleeve…

  3. Jaffa Avatar
    Jaffa

    Ugh. I hope this tat at least has more meaning to him on a personal level that just digging on a shoe brand.

  4. Uncle JimBo Avatar
    Uncle JimBo

    I know a couple of guys who work for Nike who tell me there was a period in which lots of their employees got the Swoosh tattooed on one or both feet. This fad soon palled. Ok, say Nike meant sometime profound to the guy, there are much better tattoos to convey that e.g. Nike = Winged Victory in Greek mythology, it’s the hood ornament that you’ll find on Rolls Royces…use that rather than something that looks like you’ve had a sweatshop t-shirt heat-welded onto your back!!

  5. j Avatar
    j

    well stated, bfree

  6. Nena Avatar

    Hope he got some money for this shit

  7. Uncle JimBo Avatar
    Uncle JimBo

    While I agree in a general way with bfree’s comment, I maintain that I am an exception!

  8. Duck Avatar
    Duck

    “Definite: People on modblog, and generally people in the community think they are the smartest shit around. They’re not. “

    Bfree, I love you.

    very, very, very, much.

  9. Giles Wallwork Avatar

    Shannon – Whilst I take on board your point that there may be a reason for this tattoo other than crass commercial sycophancy I think your example is quite far fetched and I don’t think there are truly “many many” more reasons why someone would have this done.
    Part of understanding why people do things like this requires critical evaluation of it. To simply say “oh it’s all good” goes little way to understanding the variety of complex social and psychological decisions that go toward changing your body, especially in this way where a deliberate commercial sign has been blazoned across his body.
    It’s not enough to simply say ‘it’s his body therefore it must be acknowledged as good’, there has to be a more in-depth evaluation of the effect such distinct markings have on those who see them as well as those who wear them.
    Part of the tattoo experience is the viewer and their reaction and understanding of it, granted it is a small part but one that is important none the less.

  10. Toser Avatar
    Toser

    CreativeNonFiction – do you get left out of fashion trends too????!!!!!

    and hey to the person that wants to start an “LA GEAR” sleve – fuck off i already have mine outlined!

  11. Caroline June Avatar

    Enough respect for him for getting something that bold and he obviously wanted to go big (as everyone should) but I wouldn’t. Ever.

  12. CreativeNonFiction Avatar

    Toser – no shit, I was wearing sweats through highschool because I thought it was cool (Nike of course). Bastards! And now that I’ve gotten free, I realize Nike’s cool again with gay ass shoes…fuckers.

  13. Toser Avatar
    Toser

    CreativeNonFiction – everyone is always one step ahead of us.

  14. Em Avatar
    Em

    A string of As and 100%s, and an 145 IQ, suggest that I’m smart – and, you know what, I hate it.
    Being smart often impedes social functioning, and creates an immense and impotent anger at stupid people. I blame my constant rants on here on being smart.
    No boasting, no bullshit, I wish I was a moron. 🙁

  15. Em Avatar
    Em

    (How happy is the moron, he doesn’t give a damn. I wish I were a moron, by God, perhaps I am! 😉 )

  16. CreativeNonFiction Avatar

    A 145 IQ and you still write it “an” 145 IQ…it makes me cry at night.

  17. Giles Wallwork Avatar

    High IQ does not necessarily mean perfect grammar.

    >Em – Never be ashamed or angered at being of higher intelligence than other people. It is something you have worked hard to achieve and you should be proud of your status.

    Unfortunately we live in a society where stupidity is celebrated and those who choose to better themselves are isolated and often ostracised into feeling ashamed.

    NEVER wish you were a moron, ignorance is never bliss.

    Stupidity did not create the great works of art, write the important works of literature, discover the cure for illnesses or challenge the thinking of the times.

    You are unique and should see yourself as an example for others to follow rather than wishing you were like them.

  18. ÈMþRê§§ Avatar
    ÈMþRê§§

    Em,
    Your clever enough to be what you want. Why not be a moron every alternate day.
    Just teasing 🙂

  19. Brian Nichols Avatar

    I should get a Halliburton tattoo on my cock.

    I hear they’re gangster.

  20. Duck Avatar
    Duck

    Intelligence quotients aren’t worth the paper that they are written on. They are simply an out dated concept. A test ignorant of cultural backgrounds with results which people constantly fail to put into the proper context. Having a smarts like that doesn’t mean that you understand how the world works or what makes people “tickâ€?. Additionally, making incorrect statements even while using proper grammar and pretty words fails to make your argument correct.

    I am the first to admit the limits of my own intelligence and that’s why it bothers me (like so many other people) when people present their opinions as facts you could look up in a book somewhere.

    The guy got a tattoo that many people disagree with or dislike for some reason. I guess it’s good that it’s not on their body then. The way I feel is that tattoos are art. Art is not good or bad separate from the meaning and since meaning is context dependent… I think everyone gets where I am going with this.

    All that being said I don’t like the piece. Even separated from the stigma the company has inside the morally self righteous subcultures on the fringe, the swoosh looks clunky and the lettering far too small in comparison. The only thing I can see which the piece has going for it is the solidness of the black which I fear will not be the case after healing. It’s ugly, but I refuse to assume he’s some brainwashed brand addict who hates children in third world countries without knowing his reasons for sitting under the gun for hours.

    Seriously.

  21. fuus Avatar
    fuus

    Giles – you don’t “work hard to achieve” high intelligence. You either have it or you don’t. Intelligence is not the same thing as achievement.

    And it can certainly be a curse, especially when you’re young.

  22. tankery Avatar
    tankery

    Duck.

    If you want to call, people who disagree with sweatshops and child labour, the “morally self-righteous”, then I put my hands up and declare myself to be morally self-righteous, and, in fact, I declare anyone who DOESN’T to be a selfish, nasty idiot.

  23. Duck Avatar
    Duck

    I think you misunderstood, well to a certain extent. I simply feel that a lot of people pick and choose what companies and ideas they are against without being educated on the facts or even knowing why they’re actually against them. A perfect example is when you see “nasty idiots” lacing up their chucks.

    Regardless, I never called the people who disagree with sweatshops morally self righteous, did I? I simply stated that is the location where more often than not, you find a negative stigma associated with Nike. If you are unable to seperate the two ideas then throw your hands up and declare all you want.

    Yes, yes we all agree that child labour is bad, but there are many evils in the world and all too often the pot calls the kettle black.

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